Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very ...

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Adds comment from X in paragraph 3, details from report in paragraphs 5,6, background on X's ad revenue in paragraph 7 Dec 12 (Reuters) - Elon Musk's social media platform X's 2023 ad sales are ...

Advertising! The majority of people spend a significant portion of their day actively trying to avoid ads, but the ones that are truly remarkable—good and bad—break through that default allergy to ...

Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery. Alphabet Inc., Google’s parent company, reported ...

Add Yahoo as a preferred source to see more of our stories on Google. A lettering with the Google logo is stuck on a glass pane in the press center of Koelnmesse. Rolf Vennenbernd/dpa Google blocked ...

Ad-tech stocks have generally enjoyed strong returns in 2023, buoyed by a rather fierce tech rally. Ad spending growth showing initial signs of stabilizing in the back half of the year, with ad spend ...

"We have seen outstanding creative deliveries from recent talent deals and acquisitions, including 'Fool Me Once' and 'After the Flood' from Quay Street Productions," says CEO Carolyn McCall. By Georg ...

In 2023, AbbVie reaffirmed its ongoing trend of being the leading spender in TV drug advertising by securing both the first and second positions in pharmaceutical direct-to-consumer (DTC) spending.

Amazon emailed its millions of Prime members this week, alerting them to an upcoming change to the streaming service that will leave customers with two options: pay more or watch ads. Starting January ...