Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...

Yesterday, at Facebook’s f8 developers’ conference, the social network announced a new platform called Open Graph. The service will allow partner sites to put “Like” buttons on their pages, mimicking ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve ever tried searching Facebook for a specific piece of information, you know how clunky it can be. You might have to navigate to ...

On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to ...

Advertisers are still trying to figure out how Facebook's new Graph Search product -- which produces search results based on what your friends likes and interests are -- will help or hinder them. We ...

Introducing Graph Search in March 2013, Facebook created a powerful engine that generates results based on exactly what users want to see. Initially, its roll-out was limited to just a handful of US ...