Skift

Building Brands vs. AI’s Cheap Wins: How Hilton’s CMO Strikes the Balance

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI. The rise of AI-powered search and ...
Destination CRM

Iterable Adds Generative AI-Powered Journey Builder, Brand Affinity Reporting, WhatsApp Integration, and Smart Segmentation

Iterable, a customer engagement platform provider, has added several new capabilities, including Journey Assist, a generative artificial intelligence tool that enables users to build Journeys using ...
The Drum

Stephen Curry and the long tail of brand affinity on social

There are things about NBA MVP Stephen Curry that are certain. On the court? Wow. It’s hard not to be impressed with the array of tools that he has at his disposal. Off the court? Model citizen, ...
KXAN

Culturati Releases 2023 Update of Syndicated Report: "Increasing Brand Affinity Among Multicultural Consumers ©2023"

SAN DIEGO, CA, UNITED STATES, December 21, 2023 /EINPresswire.com/ -- Culturati Research & Consulting Inc. (Culturati) announces the release of a comprehensive update ...
Orange County Business Journal

Celebrity Software Lures Brand Affinity Investment

Irvine-based Brand Affinity Technologies Inc., an advertising startup that looks to hook up celebrities and athletes with online advertisers, has come up with software for tracking celebrities and ...