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Starting an advertising agency

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...
Ad Age

Creative briefs—5 ways to streamline the agency strategy process

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...
Business Insider

Spotify steps up its pitch to advertisers with a new in-house creative agency and tests of generative-AI ads

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!
Virginia Business

CarMax leaves Martin Agency, transfers ad account to L.A. firm

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...
Ad Age

Behind Culligan’s creative and agency reviews as new CMO plots global campaign

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...
Forbes

How To Get The Best Out Of A GPT To Complete Creative Agency Tasks

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...
Marketing

What Are the Attributes of Great Digital Ad Creative?

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...