When we heard DevaCurl was launching new products, we couldn’t wait to check them out. To get the ultimate (and real) review, ESSENCE Staffer Carmen Jones took a 2×2 challenge—she tried two products ...

If you’ve got kinky or curly hair — chances are you’ve heard of the brand DevaCurl. Being founded in an NYC salon back in 1994, DevaCurl became the first place dedicated to stylizing and treating ...

Ayesha Malik paced the hair care aisle at the Spokane, Wash. Walmart in frustration. It was 2013, and the then-23-year-old student couldn’t find the right products for her dark brown ringlets, which ...

HOW THE STYLIST USED A SOCIAL PLATFORM TO MOBILIZE ENOUGH CONSUMERS TO FILE A CLASS ACTION SUIT FOR MILLIONS. >> IF SOCIAL MEDIA IS USED TO TELL STORY, STEPHANIE’S A STORY IS ABOUT HER HAIR. SHE ...