Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

News out of Netflix this past week is an instructive reflection on brand value proposition. Earlier this year, there was an uproar among Netflix subscribers when the company announced it would no ...

Wide-moat McDonald's posted strong second-quarter results, with revenue of $5.7 billion and adjusted earnings per share of $2.55 healthily outpacing our forecasts of $5.4 billion and $2.16, ...

As one who has been developing and coaching various industry leaders for years, I find it perplexing that most of these leaders, as capable as they are, have a hard time expressing their value ...

As industries move into digital transformation, customer satisfaction appears to have become less of a boardroom agenda item. I believe the ethos of customer experience was lost as companies became ...

In today’s saturated and fast-moving software landscape, the strength of a company’s value proposition often determines ...