Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Nutrition guidance is reshaping packaging strategy, not just compliance. The shift toward whole foods, less added sugar, and ...

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...

If you’ve ever gone into a semi-fugue state while devouring a bag of chips (just us?), you may have missed some key details about the package. No matter your chip flavor of choice, there are bound to ...

You know how frustrating this is: All you want is a teaspoon or two of capers, but your measuring spoon is too wide to fit into the mouth of the jar. Instead, you have to dump them out into a separate ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...