Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox has revealed that it will begin taking a share of revenue from in-game brand partnerships starting January 2027.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Flex UGC Codes are an exciting part of the Roblox experience that let players redeem special codes to unlock free user-generated content items such as hats, swords, accessories, and other cosmetic ...