WHATSAPP is launching a brand new way of interacting over text: buttons. The so-called interactive buttons could be used for extra features, like making purchases directly in the app. WhatsApp is ...

WhatsApp has transcended its origins as a simple messaging app to become a pivotal tool for businesses aiming to connect with a vast and engaged audience. With over 2.95 billion monthly active users ...

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Deciding what text to put on an interactive button can be difficult, not least because of the unusual questions of grammar that arise. Here, we propose the 'Would you like to? / I would like to' – or ...