The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

Forbes contributors publish independent expert analyses and insights. Nana Ama Sarfo covers current international tax news and transparency. In Japan, young people are drinking much less than previous ...

STORY: Japanese alcohol companies are embracing a new trend to attract Gen Z customers…non-alcoholic drinks. In Tokyo, the newly-opened Sumadori Bar offers mocktails, or cocktails with alcohol levels ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...

Following methanol poisoning warnings from the UK Foreign Office (FCDO) this week, prospective travellers may be questioning the safety of drinking alcohol in Japan. The FCDO added methanol poisoning ...

Japan has launched a national competition to get its young people to drink more alcohol. The "Sake Viva!" competition seeks ideas about how to boost domestic alcohol sales. The initiative was launched ...

Americans are of course known for our insular view of the world, which so often places the U.S.A. at the center of the known universe—we have an unfortunate tendency to think of our own culture, its ...

The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

Philip Fong / AFP via Getty Images Young people turning away from alcohol is generally welcomed as a positive trend. But it’s bad news both for booze companies, and governments that are watching ...