I know 2026 is a big political year. That’s why I am proposing that next year, local newsrooms put out mandates that newscast producers can no longer run national political packages “as is” in ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
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