Marketing leaders shouldn’t ignore new technology or emerging trends, but they must understand the timeless fundamentals that ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Marketers can learn a lot from Hollywood and movie marketing campaigns.

Most of us know people who claim to think better with their “beer goggles” on. But beer marketers who make that claim might just be right. Their fresh, data-driven insights might just blaze a trail ...

Ever since the age of digital marketing began, content marketing has become a signature outbound strategy. According to Content Marketing Institute’s latest research, 88% of B2B and 76% of B2C ...

Deepali Naair is the chief marketing officer for IBM India and South Asia. Naair was awarded the 2020 CMO of the Year award by The Economic Times and recognized as one of the most promising tech ...

Marketing may be a field everyone is familiar with, but how many truly understand it? Although graduate students new to the industry may conflate marketing with advertising, that's just one small ...

Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like ...

Over the last year-and-a-half, marketers have rapidly adopted new workflows, picked up and honed new skills, and braved time-crunches like never before. Some lessons take a while to internalize.

Opinions expressed by Entrepreneur contributors are their own. Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business. We don ...

After years of focusing exclusively on international marketing and recruitment for universities and higher ed organizations, I’ve started getting involved with more domestic projects. There's ...