What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Companies today operate in an environment where they are both blessed and cursed by the proliferation of channels and tools for creating and disseminating content to their audiences. Blessed because ...

BUFFALO, N.Y. — Industry professionals, business owners and academics are invited to explore the evolving landscape of retail marketing on May 2 at a conference hosted by the University at Buffalo ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...

In today’s interconnected world, various themes, including digitalization, culture, industry, society, technology and social media, constantly influence one another. Innovation in any of these areas ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

Small and medium-sized businesses leverage advanced technologies like AI and cloud computing to enhance client engagement, productivity and scalability. AI-powered cybersecurity, cloud contact ...

First, senior creatives and strategists told us how the big picture of advertising’s outputs is shifting; then, media bigwigs ...

India's healthcare market is evolving rapidly—brands must embrace digital innovation, empowerment, and AI to connect with ...