Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Product knowledge is a competency and customer service is a job role or function. While some customer service jobs don't require product knowledge, service employees in manufacturing, wholesale or ...

As a long, drawn-out process that includes conversations with multiple decision makers, enterprise sales is a whole different beast than SMB or mid-market sales. The process is as much about selling ...

When you talk about customer service for any business, it acts as a backbone because consumers are attracted to any service if they are dealt with in a kind and passionate manner. If you wish to be a ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...