Getting golfers into the right shaft is the second biggest lever a fitter can pull to influence the performance of a club. The post Why a properly fit shaft can help your game more than you might ...

I often seek input on equipment questions from those working in the trenches, the passionate fitters who are trying to put their customers in the best position to optimize their potential on the golf ...

If you’re still playing iron shafts just because they “felt okay” off the rack, we need to talk. Shaft weight isn’t just about how heavy the club feels in your hands, it’s one of the biggest factors ...

Fujikura is adding to its popular Axiom iron shaft line with three new flex and weight profiles. Here's what you need to know ...

TaylorMade’s Qi4D drivers break speed into four dimensions, pairing carbon faces, adjustable weighting and stock shafts built ...

The most important technology in golf equipment today isn’t limited to new titanium alloys and advances in golf ball polymer chemistry. In fact, it’s not really about traditional golf equipment ...

Behind the Scenes of a Fujikura VENTUS Driver Shaft Fitting Golfweek Mon, Aug 25, 2025 Golfweek goes inside a custom fitting to see how Fujikura’s VENTUS shaft with VeloCore+ technology can fine-tune ...

Dumina, a boutique golf shaft maker based in South Korea, began operations in 2013. While players on the KLPGA and LPGA enjoyed tournament success with their early releases, the small outfit barely ...

To Ken Collins, owner and operator of Kustom Clubs of Manchester, golfers are like fingerprints – no two are alike. And thanks to the talents of this certified Advanced Professional Clubmaker (Collins ...