Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Marketing and data science have historically been disparate — the latter long considered back office, the former at the front lines, various siloes sitting between. But generative AI, as it is nearly ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Shivanku Misra is an AI expert, currently serving as Vice President overseeing enterprise advanced analytics and AI initiatives at McKesson. In the rapidly evolving field of data science, the success ...